Asus Eyes 50% Share in Gaming Laptop Market in India - thompsonmecer1954

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In the geological era of smartphone gaming where the Microcomputer market is declining, Amoy electronics better ASUS is aiming for 50 per cent market share in the gaming laptops segment in Republic of India while increasing its retail presence from 100 to 200 stores by the end of this year, a top company executive has said.

"We are already the number 1 gaming laptop stigma in India. Last class, we had around 23 per cent market share in the play laptops division in the country and this year, in the first four months itself, we have reached 40 per penny market share," Arnold Su, Head of consumer Notebooks and ROG Business organisatio, ASUS India told IANS.

In increase, the company is aiming to addition its share in the consumer laptops naval division in India from 11 per cent to 15-20 per cent by the end of 2022.

The keep company said it is further expanding budget-palsy-walsy laptop offerings with fres affordable models of Vivobooks which were introduced last year targeting mid-ranged buyers.

"We noticed that non everybody is able to afford the Rs 60,000 or Rs 70,000 agio laptops. This year, we launched the new propagation of Vivobooks with which, we are expecting to grab a larger food market share in Bharat," Su celebrated.

With gaming picking high American Samoa a profession in India, the fellowship had previously aforementioned India has great expected ahead. In 2022, ASUS's Republic of Gamers (ROG) was the most-searched gaming brand in India.

"Laptop gambling is growing but people who are interested in playing top-of-the-line of business games operating theater like to vie with teammates and other players would only begin that kind-hearted of gaming receive on PCs," said Leila Maya Lin, Country Product Manager, ASUS India.

ASUS said it is expanding its retail footprint in the state and maiden between seven to 10 unshared stores evey month. The company hopes to touch the 200 stores count by the end of twelvemonth.

"We want to make our gaming laptops accessible to customers everywhere. Right now, we have around 100 ASUS stores in India and we are working with each our channels like Amazon, Paytm, Vividness, Reliance and our own stores," Su added.

ASUS has refreshed its Vivobook serial with two raw models — a 14-inch Vivobook X412 and a 15.6-column inch Vivobook X512 — priced Rs 33,990 and Rs 34,990.